diff --git a/user.js b/user.js
index 44cf54c..8829c78 100644
--- a/user.js
+++ b/user.js
@@ -33,6 +33,7 @@ user_pref("browser.startup.homepage_override.mstone", "ignore");
 user_pref("browser.tabs.crashReporting.sendReport", false);
 user_pref("browser.urlbar.speculativeConnect.enabled", false);
 user_pref("browser.urlbar.trimURLs", false);
+user_pref("browser.urlbar.placeholderName", "DuckDuckGo");
 
 user_pref("datareporting.healthreport.service.enabled", false);
 user_pref("datareporting.healthreport.uploadEnabled", false);